Understanding How Search Engine Optimization Work

Search engine optimization (SEO) comprises the total content you have on website or blog to make your site search engine friendly and attract free traffic through the search engines like Google, yahoo, Bing. The following areas need to be considered seriously in order for your site to be fully optimized.

Title Tag

Having your target keyword included in the title tag is one of the crucial factors you need to consider for your site in order to get high ranking. In fact, by creating good title tag for every web page you publish, you are sending a message to search engines that here is your page, please rank me well.

Post descriptions

Post description is very important and must have your keyword in them to send clear message to the search engines concerning what your content is all about. As matter of fact, search engines use post description to give a statement about what the content is about when you do a Google search. However, always remember that post description on your blog, it is necessary to increase the traffic on your site.

Bolded keyword

The reason for bolded keyword is to highlight your keyword to the search engines. The search engines are getting wiser day by day and would not ignore some of the rubbish it used to ignore. Bolded keyword is meagrely because you don’t want your site to look like fake. 

Content

Quality of your content is vital to SEO as without it, you really have nothing to offer. Make sure your content is original; ensure it is detailed and helpful to the user. Write your content in a way that will help the users of your site, put interesting and valuable things first. Because it will attracts free traffic. When you post low quality content or copy content from other blogs using auto blogging or spinner software for your content. Such content cannot attract free traffic because the search engines have become wiser over the years. 

Interlinking your content

Interlinking means referencing a post written on the “how to market your new business venture” while writing a new post on “Factors That Determine Your Success as an Entrepreneur”. Interlinks exposes to the search engines pages that have been buried on your site. Interlinking your content is very important.

URL Structure

The URL simply means universal resources locator. URL refers to the pages on your website or blog. This exposes your content to the search engines and helps to categorize your site pages in a good manner.