Search
engine optimization (SEO) comprises the total content you have on website or blog
to make your site search engine friendly and attract free traffic through the
search engines like Google, yahoo, Bing. The following areas need to be considered
seriously in order for your site to be fully optimized.
Title Tag
Having your target
keyword included in the title tag is one of the crucial factors you need to
consider for your site in order to get high ranking. In fact, by creating good
title tag for every web page you publish, you are sending a message to search
engines that here is your page, please rank me well.
Post descriptions
Post description is
very important and must have your keyword in them to send clear message to the
search engines concerning what your content is all about. As matter of fact,
search engines use post description to give a statement about what the content
is about when you do a Google search. However, always remember that post
description on your blog, it is necessary to increase the traffic on your site.
Bolded keyword
The reason for bolded
keyword is to highlight your keyword to the search engines. The search engines
are getting wiser day by day and would not ignore some of the rubbish it used
to ignore. Bolded keyword is meagrely because you don’t want your site to look like
fake.
Content
Quality of your content
is vital to SEO as without it, you really have nothing to offer. Make sure your
content is original; ensure it is detailed and helpful to the user. Write your content
in a way that will help the users of your site, put interesting and valuable
things first. Because it will attracts free traffic. When you post low quality
content or copy content from other blogs using auto blogging or spinner
software for your content. Such content cannot attract free traffic because the
search engines have become wiser over the years.
Interlinking your
content
Interlinking
means referencing a post written on the “how to market your new business
venture” while writing a new post on “Factors That Determine Your Success as an Entrepreneur”.
Interlinks exposes to the search engines pages that have been buried on your site.
Interlinking your content is very important.
URL Structure
The URL simply means
universal resources locator. URL refers to the pages on your website or blog.
This exposes your content to the search engines and helps to categorize your site
pages in a good manner.